about a square peg in a round hole

Found an interesting bit of trivia watching Alton Brown’s Good Eats: The Waffle Truth today.

In the 1970s, Nike cofounder Bill Bowerman, a running coach, decided that his team needed better running shoes and went out to his workshop and poured rubber into the family waffle iron, giving birth to the ingenious “Waffle Sole”, which was then made into the “Waffle Trainer” in 1974.

Fancy that!

<sub>Further reading:
1. The Nike Story? Just Tell It!
2. Nike, Inc.
3. John’s Swoosh Page: HIstory</sub>